Scaling the Company Culture

Scaling the Company Culture

Scaling the Company Culture

Role

Roles

UX Designer (Freelance)

Problem

A Messy Workplace

Al Bayader employees had a hard time finding what they needed because:

The company needed one easy-to-use place where employees could find information, talk to each other, and work better together.

My Process

Discovery & Research

To understand what wasn’t working, I interviewed marketing team employees and walked through their daily tasks to see how they used the intranet and where they struggled.

🔑 Key Insight

Key information needed to perform daily tasks are scattered on several apps which creates a daily point of frustration for employees and at points lead to miscommunications and/or delays in deliverables.

Solution

A New, Simple Intranet

Easily accessible communication hub

Integrated API connections to bring critical updates and team discussions into a central location.

Easy to update layout so teams can make it work for them.

A flexible layout that allowed easy updates and scalability for future expansion.

An English/Arabic Blog

A complete company blog to communicate company culture and news.

For Development

Complete with a Design System

No project is complete without a design system to help developers.

My Impact

A Faster, Better Way to Work

🚀 Employees now find what they need in 5 minutes instead of 16 minutes.

🚀 No more fragmented workspaces. Everything is in one place.

🚀 Enabled to grow with the company and be used by all teams.